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Greysuitcase - First Impression 'rosie' Album by Rosé

First Impressions: 'rosie' by Rosé

December 08, 2024 by greysuitcase in Blackpink, Review
 

‘rosie’ is the debut studio album by New Zealand and South Korean singer Rosé. It was released on 6 December 2024, through The Black Label and Atlantic Records. The album was conceived as a 12-track pop collection, blending various musical elements such as 90s-inspired R&B, shimmering synthpop, and raw ballads, with lyrics exploring Rosé’s excitement and heartbreak in her early twenties. Rosé served as a songwriter and producer, co-producing with various collaborators including Bruno Mars, Carter Lang, and Omer Fedi. —Wikipedia

 

She first announced the release date through one of her Instagram post on October 1, 2024, making her the first one out of the four Blackpink members who is releasing a full-length solo album (the other three members’ full albums are coming out soon too in a couple of months).

(Text version is underneath each image)

 

“my first studio album “rosie” OUT DEC 6th

where to begin.
I cannot believe I am finally announcing my first album release to you all. I remember last year as our year long tour ended, I found myself in a session out here in los angeles. That led on to a year of walking in and out of the studio, writing songs with songwriters and producers I’d met for the first time, trying to figure out the next chapter in my career. I fell asleep many nights feeling confused and lost. But with the support of my dear friends and family, my team, and of course my number ones, I am sat here today excited to announce the date of my album release. I have poured my blood and tears into this album. I cannot wait for you to listen to this little journal of mine. Rosie - is the name I allow my friends and family to call me. With this album, I hope you all feel that much closer to me. And yes, it’s a full length album. DEC 6th. #rosie” —Rosé

 
Greysuitcase - First Impression 'rosie' Album by Rosé

My Take: ‘rosie’

So last night, after listening to all 12 tracks or Rosé’s new album ‘rosie’ while reading every single lyrics of every song, my verdict is that the album is REALLY GOOD.

Granted I would probably will listen to this album over and over again and my thoughts and opinions might change later on, but for now, here are some of my first impressions:

First of all, we all know that Rosé can sing and how great her voice is. But in this album, with the various songs and music arrangements that she has chosen, her voice really stood out on all the tracks. They also showcase how versatile she is a singer as well as a songwriter.

And apart from ‘APT’, the rest of the album really doesn’t feel like a K-pop album (if you know what I mean). This album debut could very well be the mark where Rosé crosses over to the mainstream Pop category, which I think is very well-deserved since she really has the skill and talent to do both K-pop and Pop at the same time.

Greysuitcase - First Impression 'rosie' Album by Rosé

Second of all, after listening to snippets of interviews Rosé did for her promo, we all know that this album is basically her talking about her experiences with her toxic ex. And knowing that context, the feelings I had while listening to this album were angsty and heartbreaking. Even if you don’t have a toxic ex, I feel like everybody can relate to the lines from her songs if you’ve been in any kind of relationship.

And like, honestly, good for you Rosé for getting out of the toxic relationship because if you went through all the things that you sing about, it doesn’t sound like a very pleasant experience. 😭

Lastly, I do appreciate the full-circleness of the story she’s trying to tell with her songs. The album really share the journey of her relationship from the initial infatuation stage, the toxic stage, the break up stage and finally the moving on stage. ‘rosie’ does feel like a complete journey.

Rosé really started off the first solo full album release strong and I really can’t wait to hear the rest of Blackpink members’ upcoming solo albums.

Greysuitcase - First Impression 'rosie' Album by Rosé

Favorite Tracks

There’s no skip in this album, really, but here are some of my favorite tracks (for now) after my first listen:

Track 1 — number one girl
Track 4 — toxic till the end
Track 3 — two years

I gotta say, ‘two years’ melody kept popping up on my mind randomly during the next couple of hours after I listened to it. I guess that’s the one that stuck in my mind the most.

Greysuitcase - First Impression 'rosie' Album by Rosé

Also, if you haven’t heard any of Rosé’s solo songs before but you’re a fan of Taylor Swift, Niki or Adele’s works, you might want to give this album a listen since according to my cousins who are fans of these three singers, Rosé belongs to the same category.

Her previous solo tracks—which are all in full English—include ‘On The Ground’ and ‘Gone’ on her mini album ‘R’ and ‘Hard To Love’ (which is under Blackpink’s Born Pink album). Those three are my favorites too.

Greysuitcase - First Impression 'rosie' Album by Rosé

After I’m done listening to the album, I went to X to see how other fans are reacting to the album.

Since I’m still in California, the rest of the world (at least people in Asia) had a 14-hour head start listening to this album and it definitely gave them plenty of time to post their reactions to X. I was actually refraining myself from browsing X too to avoid all the spoilers people posted.

But anyways, as always, it’s pretty interesting to see how fellow fans—in this case fellow ‘Number Ones’ as Rosie officially calls her fandom if you haven’t already know—reacted to the album as well as the ‘Toxic Till The End’ music video.

And the scrolling actually resulted in me staying up until 5 am because Number Ones’ mad observation skills and theories were pretty entertaining. 😆

So here are some of the good ones that I found last night:

Album Reactions

Greysuitcase - First Impression 'rosie' Album by Rosé
 

“rosé opened the album with number one girl, closing it with dance all night, which was one of the best decisions she ever made. also, the arrangement of the tracks was so perfect, the transition from drinks or coffees to apt. was smooth af.. aoty indeed!!” —@rubyjaneroses

“When you’re being emotional with all the other songs and APT plays on shuffle 😭😭😭😭😭😭😭😭😭😭😭😭 —@lalalooch

 

‘Toxic Till The End’ MV Reactions

Greysuitcase - First Impression 'rosie' Album by Rosé
 

“rosé, didn’t your parents teach you not to pick up strangers from the road? 😭😭😭” —@blonkse

“the best thing about this music video is how she didn’t portray herself as a victim but instead showed how they were both toxic to each other” —@pinksviral

“this whole mv is just her bullying him i can’t stop laughing she really was the red flag” —@dreamyrse

 

The Kiss Scene Reactions

Greysuitcase - First Impression 'rosie' Album by Rosé
 

“the first k-pop idol to do a kissing scene? this is history 😂” —@_istantalented

“a kpop artist kissing in her own music video? while half the industry apologizes for falling in love??? she is brave and fearless” —@mrswianna

 
Greysuitcase - First Impression 'rosie' Album by Rosé
 

“Rosé kissing in a mv scene

Blinks:

Throwing tantrum ❌
Send truck ❌
Boycott ❌

Discussing theories and guessing who’s the mf ✅

YEAH WE'RE STILL SANE 🔥”
—@itsmooniiieee

“rosé has just changed the kpop industry forever, from talking so openly about her ex and dating, to kissing in music videos.. after this so many idols are going to feel so comfortable sharing their relationships 😭” —@pinksviral

 

Honestly, this was the last thing I was expecting. Had to do a double take to make sure I wasn’t imagining things. 😂

Also, I saw some discourse online about the statement “first K-pop idol who’s doing a kissing scene”, I’m very well aware that she’s probably not the first one and as the others have pointed out, the previous generations of K-pop idols have done this in the past (Big Bang is one of the most frequently mentioned). But if you look at the current K-pop climate, having an idol whose public image has always been carefully crafted and tops that with the kind of global fame that Blackpink is currently having, doing a kissing scene is pretty much challenging the status quo. Not to mention that she’s a WOMAN and we all know the double standard the world has in general for woman, especially in the entertainment industry.

So yes, she might not be the first one who have done it, but I think she’s the first one that this current generation (the generation who has gotten to know K-pop after it blew up worldwide) has seen. And she did it in a very non-sexual and PG-13 kind of way which I really appreciate. A very tasteful (and beautifully lit and shot) scene I might add. And if this could encourage other K-pop artists to be more open and vulnerable about their feelings regarding relationships, I’m all for it. After all, they all have to draw inspirations from somewhere right? If not their real life, where else? So let’s just enjoy this small little win shall we?

Bruno’s Reaction

Greysuitcase - First Impression 'rosie' Album by Rosé
 

“rosie u better reply with i present to you “the ex” 😝 —skintypink

 

And then there’s bruno with his comment. 😂 And Rosie actually replied with a “😏” smirk emoji.

Greysuitcase - First Impression 'rosie' Album by Rosé

Who’s The Ex?

Next up is the million dollar question that I’m sure every single one of Number Ones have in mind (but clearly not everybody is voicing):

Who the heck is the actual ex?

But before I move on to this subject, I want to share something that Rosé said during one of her interviews regarding the inspiration of her album:

 

“I do want to make sure that that’s very well addressed: The fact that it’s not about the story who Rosie has been with or whatever. It’s really more about the art.” —Rosé via New York Times

 
Greysuitcase - First Impression 'rosie' Album by Rosé

I get it, really. Rosé doesn’t want the topic of her ex to overshadow all the work that she has put in for this album.

And I agree.

It should be more about the art.

About the music.

But then, you can’t really expect us (at least me) to not get curious on who The Ex is after you mentioning them in every other interviews, right?

So with that said, I’m sharing the next couple of posts just for fun and NOT TO encourage people to hunt down Rosé’s ex and harass them (it already happened to one guy who’s falsely accused so let’s keep it civil online guys). Out of all the theories that are floating out there, there are two names that I personally think are possible candidates. And just to be clear, when I said possible, I mean like it could be true (like even 0.0001% is a possibility so just take all this with a ton of salt if you will) but I have ZERO knowledge of Rosie’s personal life so I know nothing.

And Rosie, if you’re reading this, I promise this is just a little intermezzo in the middle of listening to ‘rosie’. 😆 I’ll go back to streaming ‘rosie’ right after this.

The Ex theory No. 1

Greysuitcase - First Impression 'rosie' Album by Rosé
 

“after carefully dissecting all her lyrics, interviews and timelines....i've concluded that her ex might be loren” —@ROSEANNEOUT

 

They were close at some point I think (at least there were a couple of appearances of Rosie and Loren together online or in each others’ socials here and there). They did a cover together for Rosie’s channel. But it could be just for work.

The Ex theory No. 2

Greysuitcase - First Impression 'rosie' Album by Rosé
 

“HE UNFOLLOWED HER, DELETED ALL HIS POSTS WITH BLACKPINK 😭 ROSE AND JADEN SMITH WERE DEFINITELY DATING” —@haobingaysex

“If he was The ex her close family wont follow him on IG . Stop this drama” —@vanessaxxvo

“Instagram unfollows are the new breakup press releases, I guess 😭” —@HoneyGoldxx

“twitter detectives never seem to amaze me, like how do y'all find things like this out 😭” —@Musclemidgett

“Out of all the options she found Jaden??!” —@arvnd_ofl

 

This one is an interesting theory, but I feel like the first reply kinda debunked it.

Greysuitcase - First Impression 'rosie' Album by Rosé
 

“rosé wearing her ex’s hoodie over an outfit similar to coachella 2019….am i onto smth” —@heyheyandre_art

“no because hold on, isn’t this the same hoodie and black outfit combo?” —@cuntressjnk

 

I gotta say, her outfit in the picture on the left kinda looks similar to the one she wears in the MV though. And Jaden has been known to be a K-pop fan for so long and it is a bit weird he unfollowed all of the Blackpink members. But it could also be for different reasons as well. Honestly, can’t really picture Jaden being the actual ex.

The Ex Theory No. 3

Greysuitcase - First Impression 'rosie' Album by Rosé

I was about to conclude this series when suddenly my sister texted me literally minutes ago with new tea that she found from the X-sphere.

There’s a new candidate who’s joining the line-up for the possible ex.

And this one seemed to be the most plausible one compared to the previous two.

Greysuitcase - First Impression 'rosie' Album by Rosé
 

“some tea for ya 🍵: this is a thread on mikah, rosé, and “toxic till the end”, the connections. —@mikafiles

 

Okay, I think this one has more probability than the other two.

Greysuitcase - First Impression 'rosie' Album by Rosé
 

“AND HE LOVES SKATEBOARD 🛹🛹🛹” —@mikafiles

“and he injured himself playing skateboard!!!! A little bit coincidence as Rose’s new MV” —@onex3000

 

I don’t know this guy so I’m not sure if this isan actual X-ray scan or just a prop for an MV.

But to people who can read X-ray scans, is there any broken bone in this scan?

Greysuitcase - First Impression 'rosie' Album by Rosé

Source: @imyoursbini_

Greysuitcase - First Impression 'rosie' Album by Rosé

Source: Mika’s Instagram Post 1, Post2

The resemblance is uncanny.

But then again, the question is would Rosie hire an actor who resembles the real ex so much?

The More Than One Ex Theory

Greysuitcase - First Impression 'rosie' Album by Rosé
 

“the rosé lore is so interesting i couldn’t stop reading these theories about the ex and the outfits and the references.. oh roséverse is big shut up my novel started” —@dieforyous

“This might be a hot take, but I feel like Rosé is talking about 2 or more exes in the album. I can’t help but notice there are 2 different vibes from all the songs. 1 hinted a lot of angst & pettiness, while the other is more regretful and yearning. Or I’m just delusional lol 🤣” —@agr1298

 

This whole ex saga literally what kept me up ‘til 5 am last night. 😆 And then one of the replies under this post made me stop scrolling and think. And the realization hit me. It’s actually very, very possible that Rosie has more than one ex. 🤯 I’m sure she has lots suitors out there and it was bold of me to think that Rosie only has one ex. There could well be more than one ex out there.

(Also, as I’m writing this post, apparently there are more theories floating out there that I saw. A couple of new names were thrown into the mix but I didn’t really look into them.)

Greysuitcase - First Impression 'rosie' Album by Rosé

Anyways, we’ll see if the story goes anywhere. Sometimes fans are pretty good online detectives, but other times we can be a little bit (or a lot) delulu too. So don’t take anything too seriously. At least not until there’s confirmation from parties involved.

For now, I guess this is a good engagement to keep the buzz of the album release going. And again, please don’t dive into this topic too seriously and consume what your see online mindfully. And please don’t go around confronting strangers of about things that are unrelated to you. My suggestion is just to take this as another fun lighthearted topic related to the album. You know, like when you’re talking to your friends about your ex. You guys talk (or maybe rant) about it, get angry together, empathize with what your friend went through, give words of encouragements, take the whole thing as a life lesson and move on with life.

And that’s all I have today. I still have so much to say about the album, but I feel like I need to listen to ‘rosie’ a couple of more (hundred) times and process everything before I can even put my thoughts into coherent words. So I may (or may not) do another review of the album in the future. We’ll see.

If you make it ‘til here, thanks for reading. And if you’ve already listened to ‘rosie’ let me know in the comment what you think of the album and share your favorite tracks! 😊


 
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December 08, 2024 /greysuitcase
Blackpink, Blackpink Rosé, Rosé, Rosie Album, First Impressions
Blackpink, Review
Comment
Blackpink Rosé at Incheon Airport ICN Heading to Los Angeles LAX

Blackpink Rosé at Incheon Airport & L.A Sightings

Incheon Airport
April 20, 2022 by greysuitcase in Blackpink

19 Mar 2022 — Blackpink Rosé spotted at Incheon International Airport on her way to Los Angeles to attend Saint Laurent’s Pre-Oscar Party. ‘ROSÉ HELEN OF INCHEON’ trended on Twitter after her appearance at the airport.

TL:DR/Outfit Details:

Blackpink Rosé at Incheon Airport heading to Los Angeles
Blackpink Rosé at Incheon Airport heading to Los Angeles
Blackpink Rosé at Incheon Airport heading to Los Angeles
Blackpink Rosé at Incheon Airport heading to Los Angeles
Blackpink Rosé at Incheon Airport heading to Los Angeles
Blackpink Rosé at Incheon Airport heading to Los Angeles
Blackpink Rosé at Incheon Airport heading to Los Angeles
Blackpink Rosé at Incheon Airport heading to Los Angeles
Blackpink Rosé at Incheon Airport heading to Los Angeles
Blackpink Rosé at Incheon Airport heading to Los Angeles
Blackpink Rosé at Incheon Airport heading to Los Angeles
Blackpink Rosé at Incheon Airport heading to Los Angeles
Blackpink Rosé at Incheon Airport heading to Los Angeles

Photos by @oceanview_rose (1) (2) | Photos by Press Dispatch (1) (2) | Outfit details from @stylebyrosie.

Rosé’s arrival at Incheon:

Photos by Newsen (press):

Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles

After Rosé’s photos were circulating online, one of the topics discussed amongst the netizens besides her cool all black fit was her earphones. While many idols are seen with wireless earpods these days, Rosé showed up carrying her wired earphones plugged to her phone.

She’s so cool. And she uses wired earpods too! pic.twitter.com/zL9sk3oe5q

— 지 🏹 (@inthemoodforbp) March 19, 2022

rosé using wired earphones makes me feel better about not owning airpods for some reason hahaha pic.twitter.com/uCPDZhHHpP

— eleanor (@daeleanorpo) March 19, 2022

Update:
11 April 2022 — Rosé posted wireless pods she got from Adidas on her Instagram story and here’s how one blink reacted:

i know adidas saw rosé use wired earphones at the airport pic.twitter.com/R0xCj6SQvZ

— J (@allmyloverosie) April 11, 2022

One eagle-eyed blink also saw that she’s watching Episode 3 of WeCrashed on her phone. What’s funny though, I read the replies of the original tweet and other blinks suspected that owner of that account is actually Rosé herself because how on earth would you know from just a teeny tiny blurry photos? Plus, many blinks suspected that Rosé actually lurks on Instagram and Twitter because sometimes she would post things related to what blinks are discussing online. But I guess it’s possible if you happened to just see or watch that episode as well. Some people has photographic memories and that’s certainly one possibility, right? I’m honestly surprised how some blinks can notice the smallest details from press/fansites photos. They really do have eagle eyes.

i see you bestie 😁😁#ROSÉ #BLACKPINK pic.twitter.com/IzsUXDCv3H

— ً (@GIRL0VESICK) March 19, 2022

Photos by @honeyflavor2116:

Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles

Photos by @bpsms:

Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles

When she was inside the departure terminal, Rosé waved and posed for the fansites and press before she went inside the Korean Air Lounge and after she came out of it. She even bent down as long as she could to let them take videos and pictures of her before she’s covered by the sign board. Rosé’s kind and friendly interactions with her fansites has been widely known amongst blinks who have praised her for it on multiple different occasions. She also sometimes reposted her fansites’ photos or fan artworks on her Instagram story and even attended her fansite’s film screening event.

Photos by: @oceanview_rose

Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles Blackpink Rosé at Incheon Airport heading to Los Angeles

Rosé in L.A

20 Mar 2022 — 11 hours later, Rosé arrived safely at Los Angeles International Airport (LAX), spotted walking out from the arrival hall with fashion model/DJ Park Soo-joo. Rosé also gave her signature to one of her fans who was waiting at the airport.

the video is here,rosé and soojoo🥹
블랙핑크 로제 #로제 #ROSÉ
cr.夹心栗子呀(weibo) https://t.co/00Vi8iXoOf pic.twitter.com/kIUbxsVAw1

— 🍷 (@Rspritz_211) March 20, 2022

op said rosé and soojoo hugged at the LA international airport🥲🫶🏻
cr.果酥酥酥(weibo)
블랙핑크 로제 #로제 #ROSÉ pic.twitter.com/y1WlaMAJke

— 🍷 (@Rspritz_211) March 20, 2022

Rosé signed for a c-fansé😭😭
cr.logo
블랙핑크 로제 #로제 #ROSÉ pic.twitter.com/5daXc6UeoG

— 🍷 (@Rspritz_211) March 19, 2022

21 Mar 2022 — Rosé is spotted hanging out with Park Soo-joo and Stella Maxwell at Chateau Marmont on Jen Ramey’s instagram post.

View this post on Instagram

A post shared by Jen Ramey (@halucinajen)

220321 - halucinajen IG Update#ROSÉ #로제 #BLACKPINK #블랙핑크 #ROSÉstyle pic.twitter.com/lUW5NY9Dga

— ROSÉ STYLE (@rosesfit) March 23, 2022

23 Mar 2022 — Rosé updated on her Instagram story that she’s attending Dua Lipa’s Future Nostalgia Tour. She was later spotted by a fan who took a picture of her at the concert.

재밌었닝 pic.twitter.com/GKsQT1sP8K

— ᴘᴀʜᴀ (@paha0211) March 23, 2022

Here’s a clearer picture 👀 pic.twitter.com/14ui7YJpwn

— karbonkers (@karbonkers) March 24, 2022

This funny but accurate tweet though. Told you blinks have eagle eyes. And it is true that they can spot any Blackpink members on a 144px photo or video. With Blackpink members’ rare updates on social media, sometimes (or maybe most of the times) blinks have to rely on fancams or other people’s posts to catch a glimpse of them in public.

rosénators will always find our blondie girl even in 144p pic.twitter.com/7GRm4wXByS

— aysé (@badbloodrozay) March 23, 2022

Update:

16 April 2022 — Rosé updated her Instagram story with the Saint Laurent’s motorcycle jacket that she wore on the day of her flight to L.A and I saw this one funny tweet that made me chuckle:

user roses_are_rosie my fave online seller pic.twitter.com/Zjvrn49zwJ

— chiara (@skintypink) April 16, 2022

Read part two of this trip here: Rosé at Saint Laurent Pre-Oscar Party.

Greysuitcase - Blackpink Rose At YSL Pre-Oscar Party

 
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Found Online, Blackpink, Blackpink Rosé
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ROSÉ for Tiffany & Co HardWare

Blackpink ROSÉ for Tiffany & Co. HardWear | Photo Courtesy: Mario Sorrenti for Tiffany & Co.

ROSÉ x Tiffany HardWear New Campaign

March 19, 2022 by greysuitcase in Blackpink

(Updated: Jul 5, 2022. Scroll down for latest updates.)

“On Thursday, March 10, Tiffany & Co. revealed a new campaign starring Rosé, who was named a brand ambassador back in 2021, and its latest HardWear collection.”

—Nylon.com

TL:DR Version:

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“Less than a year after her first campaign as a brand ambassador for Tiffany & Co., BLACKPINK’s Rosé is back with a new campaign for Tiffany HardWear. She unveiled a new bracelet and necklace which are, fittingly, rose gold.”
—teenvogue.com

“Embodying the bold attitude of the collection, the K-pop singer shows off the new Tiffany HardWear jewellery pieces in a series of photos shot by fashion photographer Mario Sorrenti. Sorrenti famously photographed Kate Moss’s Calvin Klein campaign in the ’90s, and it’s not a stretch to say that his new portraits of Rosé will be similarly immortalised.”
—Tatlerasia.com

“The K-pop musician wears designs highlighted with the house’s iconic gauge link motif, which is inspired by a 1971 bracelet from its archives. Standouts include the new necklace and bracelet made of black titanium, 18k rose gold and diamonds that will be debuting this coming July.”
—hypebae.com

“The pop star wears minimalist fashions to emphasize the collection’s architectural shapes.”
—wwd.com

Continuing her role as Tiffany & Co’s global house ambassador, ROSÉ’s second campaign for Tiffany HardWear was nothing less than the previous first campaign she appeared on less than a year ago. Donning an all-black look for the shoot, ROSÉ’s wardrobe choices really highlighted the jewelry pieces against the black fabric as well as her platinum blonde hair.

ROSÉ x Tiffany HardWear New Campaign

ROSÉ for Tiffany & Co. HardWear | Photo Courtesy: Mario Sorrenti for Tiffany & Co.

ROSÉ x Tiffany HardWear New Campaign

ROSÉ for Tiffany & Co. HardWear | Photo Courtesy: Mario Sorrenti for Tiffany & Co.

ROSÉ x Tiffany HardWear New Campaign

ROSÉ for Tiffany & Co. HardWear | Photo Courtesy: Mario Sorrenti for Tiffany & Co.

Blackpink ROSÉ x Tiffany & Co. HardWear New Campaign

ROSÉ for Tiffany & Co. HardWear | Photo Courtesy: Mario Sorrenti for Tiffany & Co.

ROSÉ for Tiffany & Co. HardWear | Photo Courtesy: Mario Sorrenti for Tiffany & Co.

ROSÉ for Tiffany & Co. HardWear | Photo Courtesy: Mario Sorrenti for Tiffany & Co.

My favorite look is probably the one where she wears the Khaite Yves Rib-Knit Bodysuit paired with the Saint Laurent slim fit tailored trouser and black Anja pumps (see outfit details here). The whole look just exudes simplicity, sophistication and boldness at the same time and they look really good on her.

As excellent as her first campaign was, dare I say (imho) that this campaign is definitely a step up from its predecessor. And Tiffany’s slogan is right. ‘She’s back and bolder than ever.’

Watch the campaign video below and check out the ROSÉ x Tiffany HardWear collection at Tiffany & Co’s website.


UPDATES:

11 March 2022 — A fan posted on Twitter a snippet from the podcast Luxury News Weekly talking about the impact that Rosé had after Tiffany & Co. appointed her as a brand ambassador and the international power K-pop stars are starting to have to influence the buying power of public.

Blackpink ROSÉ x Tiffany HardWear Campaign
Blackpink ROSÉ x Tiffany HardWear Campaign
Blackpink ROSÉ x Tiffany HardWear Campaign
Blackpink ROSÉ x Tiffany HardWear Campaign
Blackpink ROSÉ x Tiffany HardWear Campaign
Blackpink ROSÉ x Tiffany HardWear Campaign
 

“She single handedly doubled the sales of the collection she was promoting. All by herself. Doubled. It’s kind of unheard of.”

They picked the right brand ambassador and matched the brand ambassador to the correct jewelry. That is not as easy as it sounds.

I love the fact that, with this particular influencer, there are tangible results. Because yes you could’ve driven millions of fans to their page and they would’ve got lots of visits, but at least the visits are converting. So they need to dive deep and find out why it’s converting. Obviously, the influencer has a lot of sway in that. But, one thing about fans is that, her fans kind of remind me of the Fenty fans that would literally put their money where their mouth is. They would go and buy the product. And that’s the kind of thing you want. So well done Tiffany and they need to really treat her very, very well.

She’s got a great internet personality and her followers are great too. And the nice thing about K-pop stars is that they’re really reliable. They’re pretty stable and it’s not popular to be chaotic, unlike in this side of the world, where if you’re not doing something crazy, you don’t make headline. They’re very safe when it comes to their images which makes for great brand ambassadors.

That tells me though, that that means they are look up to as proper role models.”
—Luxury News Weekly Podcast S02 Ep 06

 

Although I mostly agree with what was discussed in this podcast, I have to note here that there is a part where the hosts were talking about popularity amongst the members of Blackpink, which I personally don't necessarily agree with. I think all Blackpink members are popular in their own ways and have big influences over their fans' purchasing power. If you've followed their roles as brand ambassadors closely, you surely have came across at least one article talking about the positive impact they have on the sales of the respective brands they are representing. But I'll just chalked this up to perhaps inadequate research on their part since at some point, they also alluded to the fact Rose's the only one from the group who has a solo career (which we all know is not true because Jennie and Lisa have released their solo albums, and now we're waiting on Jisoo's solo) and mentioned that Blackpink consisted of "maybe five or so women as part of that group". I know with the numerous amount of K-pop girl groups that are out there, it’s hard to keep up with all the news so I can understand.

Listen to the full episode here (Rosé’s topic started at the 22:24 minute mark and goes ‘til 28:27 minute mark)

Luxury News Weekly S02E06: Blackpink’s Rosé breaks Tiffany & Co. Record #로제 #ROSÉ pic.twitter.com/wBrOLWIdQB

— chiara (@skintypink) March 11, 2022

31 March 2022 — Tiffany & Co. released a second version of the video campaign. The video was circulating widely on TikTok and Instagram, running as an ad.

@Tiffany & Co.

Back and bolder than ever. K-Pop star ROSÉ remixes Tiffany HardWear her way.

♬ Promoted Music - Tiffany & Co.

2 April 2022 — Tiffany & Co. also a guide of the hardwear line on their Instagram account.

 
View this guide on Instagram

A guide shared by Tiffany & Co. (@tiffanyandco)

 

4 April 2022 - The podcast Luxury News Weekly once again discussed about the sales impact that Rosé had for the Tiffany & Co.’s HardWear collection.

Blackpink ROSÉ x Tiffany HardWear Campaign
Blackpink ROSÉ x Tiffany HardWear Campaign
Blackpink ROSÉ x Tiffany HardWear Campaign
Blackpink ROSÉ x Tiffany HardWear Campaign
 

“I was very intrigued the first time that Tiffany & Co. decided to use Rosé as one of their brand ambassadors. Not just some generic brand ambassador, but specifically for their line of jewelry called HardWear.

…not long after that, their sales doubled and it propelled HardWear into being from this kind of sub-brand or sub-collection to one of Tiffany & Co.’s main collections. So you have Rosé to thank for that.

Now, they went from using her as an ambassador to partnering with her as a tenured partner for Tiffany & Co. A true representative, okay? Not just some influencer. So, they’re doubling down on a new campaign for HardWear.”
— Luxury News Weekly S02 Ep12

“I love the fact that Tiffany is now finally getting back to what they do best. Blackpink’s Rosé, she’s wearing black, she’s got the jewelry on. Beautifully minimalist, the HardWear, the jewelry itself, very, very lovely. Some of the links are actually black, which gives a great nod to Blackpink. Also, when you look at the rose gold jewelry that they’ve used, beautiful, beautiful stuff.”
— Luxury News Weekly S02 Ep12

 

Listen to the full podcast here (Rosé’s topic started at the 10:30 minute mark and goes ‘til 17:30 minute mark).

[Yachting Channel: Business News] Luxury News Weekly S02E12: Why Blackpink’s Rosé has Tiffany & Co. Hooked #TiffanyxROSÉ #TiffanyHardWear #로제 #ROSÉ pic.twitter.com/B8Onw41IOX

— chiara (@skintypink) April 28, 2022

10 April 2022 — Tiffany & Co. shared a Spotify playlist ‘Vibe Check’ by ROSÉ that contains songs for the hardwear campaign curated by ROSÉ.

12 April 2022 — Tiffany & Co. released the second video from the campaign on their YouTube channel.

1 May 2022 — Tiffany & Co. is printing ROSÉ x Tiffany HardWear campaign poster.

i want the poster too 🥹 pic.twitter.com/ajybkdhkOi

— chiara (@skintypink) May 1, 2022

2 May 2022 — A fan found a video of poster of ROSÉ x Tiffany HardWear campaign being printed.

crying rose gold w pavé diamond tears pic.twitter.com/C0hrgtePtm

— chiara (@skintypink) May 2, 2022

7 May 2022 — A fan found a video of the printed poster of ROSÉ x Tiffany HardWear campaign.

i just want the poster too 😭 pic.twitter.com/BRbCrgAPkM

— chiara (@skintypink) May 6, 2022

8 May 2022 — Since the campaign launched, common to what fandoms usually do, Blinks from around the world have started sharing photos of where they saw Rosé’s campaign on billboards (which are a lot by the way). I stumbled upon this tweet that features a clip of somebody documenting a list of places where the campaign have been spotted. I gotta say, it really took lots of dedication to compile all these photos including the locations where these ads are located. Plus I thought the tweet and the clip edit are pretty funny too.

I know Rosie sleeps very well every night with hank (her partner) in her penthouse 😌 while her subfandoms worry about her income lmfao. Btw, goodnight my angel baby 😘 #로제 #ROSÉ pic.twitter.com/78sZamE26x

— Kendy (@k__duyen) May 8, 2022

12 May 2022 — Examples of tweets I mentioned above from Blinks.

“big ass billboard” 😆😍 #ROSÉ #로제 pic.twitter.com/FMi7Om53SL

— ROSIÉ~ (@rosie_iloveyouu) May 12, 2022

Not everyone can say that their fave idol have a 150 feet store wrap and a 80 feet billboard in one the most expensive shopping streets in New York, let that sink in for a minute.. Yeah that's right, only #ROSÉ! And I am beyond proud! ctto pic.twitter.com/SQcVVnx9aw

— Roje (@rosestandard11) May 14, 2022

30 May 2022 - Tiffany & Co. released new campaign photo of Rosé.

Tiffany & Co. - ROSÉ x Tiffany HardWear Campaign

ROSÉ for Tiffany & Co. HardWear | Photo Courtesy: Tiffany & Co.

30 Jun 2022 — Tiffany & Co. released new campaign photos of Rosé wearing black titanium gauge chain necklace that features a single 18K rose gold paved diamond link.

 

“Not only is this the first time a design from the HardWear line is crafted in a material other than gold, the facelift also gives this limited-edition piece a more comfortable quality since titanium is one of the most lightweight materials to be used in jewellery making. The semi-matte finish of the titanium links further ramps up the industrial edge of the gauge link necklace which is based on an archival Tiffany & Co. bracelet design from 1971.”
—femalemag.com.sg

 
Tiffany & Co. - ROSÉ x Tiffany HardWear Campaign

ROSÉ for Tiffany & Co. HardWear | Photo Courtesy: Tiffany & Co.

Tiffany & Co. - ROSÉ x Tiffany HardWear Campaign

ROSÉ for Tiffany & Co. HardWear | Photo Courtesy: Tiffany & Co.

View this post on Instagram

A post shared by ELLE SINGAPORE (@ellesingapore)

2 Jul 2022 — Tiffany & Co. posted new updates on the campaign on their Instagram & Twitter accounts.

Special-edition Tiffany HardWear is here and it's like nothing you've ever seen before. Just ask ROSÉ. Learn more: https://t.co/IJyqZ6i6Xo #TiffanyHardWear #TiffanyAndCo pic.twitter.com/1GuOoUSrGc

— Tiffany & Co. (@TiffanyAndCo) July 1, 2022
View this post on Instagram

A post shared by Tiffany & Co. (@tiffanyandco)

View this post on Instagram

A post shared by Tiffany & Co. (@tiffanyandco)

5 Jul 2022 — Tiffany & Co. posted new video of the campaign on their Instagram & Twitter accounts.

View this post on Instagram

A post shared by Tiffany & Co. (@tiffanyandco)


 
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March 19, 2022 /greysuitcase
Found Online, Blackpink Rosé
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