Jennie at Jentle Garden Pop-Up Store Seoul
(Updated: April 12, 2022. Scroll down for latest update.)
17 March 2022 — Blackpink’s Jennie was spotted at Haus Dosan (하우스 도산) attending the opening of Jentle Garden Pop-Up Store in Seoul as a part of her latest collaboration with Gentle Monster.
TL:DR version:
GENTLE MONTSER x JENNIE: Jentle Garden Pop-Up Store
The ‘Jentle Garden’ pop-up store recreates a surreal fantasy village scenery that existed only in Jennie’s imagination. The ‘Jentle Garden’ pop-up will be held in five cities around the world including Seoul, Shanghai, LA, Hong Kong, and Singapore.
Gentle Monster released the teaser/digital invitation via their Instagram a day before the soft opening of the Seoul’s pop-up store and two days before its opening for the general public.
The eye-opening diorama display of the mysterious village of ‘Jentle garden’ was first debuted at Haus Dosan in Seoulon March 17, 2022 during its soft opening where Jennie was spotted introducing her collection and the diorama to the press.
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
“Inspired by ‘World’s Loneliest House’ in Iceland, the diorama display has included the Yareta plant from the Andes, not to mention the blossoming flowers and pinkish lake, recreating a beautiful village scenery that existed only in our imagination.”
—@puyioptical Instagram
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie at Jentle Garden Pop-Up Store Seoul | Photo Courtesy: Gentle Monster
Jennie at Jentle Garden Pop-Up Store Seoul | Photo Courtesy: Gentle Monster
“Wearing a white short sleeve collared tutu dress and having her hair styled in a simple low ponytail with antenna bangs, Jennie looked effortlessly angelic, graceful and sophisticated. She also picked a white hair tie, white shoes and white socks to complete the all-white look.”
—kbizoom.com
Jennie at Jentle Garden Pop-Up Store Seoul | Photo Courtesy: Gentle Monster
“She also put on simple makeup as usual, but this time, instead of her go-to MLBB nude lip color, Jennie wore red lipstick, adding an attractive highlight to her overall look.”
—kbizoom.com
Jennie at Jentle Garden Pop-Up Store Seoul | Photo Courtesy: Gentle Monster
See Jennie’s outfit details here.
Jennie’s Instagram update from the event:
18 March 2022 — Jentle Garden pop-up store in Seoul is open for public.
Source: @JennieDCGallery | @saisaieie | @jenniebpchile
Updates after the Jentle Garden Collection Launch
This was the second time that Gentle Monster’s website crashed after releasing Jennie’s collection. Her first collaboration, Jentle Home, also had the same effect when it was released. I was online when the release of Jentle Garden happened and saw a lot of people tweeting that they couldn’t access the site and some urged others who have finished shopping and browsing to leave the site so others can access it.
A little bit of context for the next tweet, when Gentle Monster released the campaign posters for Jentle Garden ahead of its release, Jennie was attending Chanel’s Fall-Winter 22/23 RTW show in Paris and when the collection was released, she was attending Jacquemus’ spring/summer 2022 show in Hawaii. I believe she did not post anything on her Instagram relating to the campaign on both days (she did on later dates) but Jentle Garden was still a trending topic online even without Jennie promoting her collaboration on the day of the release. I remembered there were so many new Jennie contents online during those couple of days that it kind of sent Blinks on twitter into a frenzy.
It is well-known by now that whatever product Jennie is endorsing or even just seen wearing will probably quickly sold out regardless of the price of the products.
I personally always find the behind the scenes interesting, including this order fulfillment process which I haven’t seen before (or maybe I just don’t browse TikTok enough).
It’s amazing to see that the collection is not only sold-out in Korea but in other locations as well. I mean, to be honest, I would’ve copped a pair too if my face actually fit Gentle Monster’s glasses. But sadly, after many, many times of trying multiple pairs hoping and wishing that I will find a pair that’ll fit me well, Gentle Monster glasses seem to be a tad big for my face.
On April 12, 2022, Gentle Monster announced an exclusive bag and key ring for Lesyeuxdenini 02 on their weibo account.
Jentle Garden Construction Behind the Scenes
Jentle Garden Campaign Materials
I personally think in every amazing campaign, some of the vendors who work behind the scenes creating the work of art are usually under appreciated. Since I managed to find out some of the vendors involved, here’s a shout out to them for their amazing works.
Printed materials by @printaku.
The Gentle Monsters team uses 3D printing for the diorama. The printing was done by Gluck Lab in Hongdae.
Read first part of this series: Jennie x Gentle Monster: Jentle Garden.
