'In Love Forever' Photo Teaser
18 May 2026 — The second official photo teaser of LingOrm’s series ‘In Love Forever’ came from P’Jaew X account. The image uploaded was the script cover photo that was taken during the fitting session for the series. The post was a response to fans’ complaints and dissatisfactions about the lack of promotional materials for the series since the first official poster and teaser were release a week prior.
“Today I spent a very long time talking on the “Behind the Scenes” show with P’Kik Suwat. P’Kik spoke very well; I highly recommend listening. I also talked for a long time, so long that they could edit it into a three-day program! Haha. We talked about work. We discussed the work process, directing actors, the characters, and much more. I hope you get to watch it.
Please stay tuned; starting in early June, various promotional materials will be released. There will be multiple versions of teasers—varying in length and mood—so you’ll see something different each week. We’re still in the middle of editing, so you’ll likely see several variations before the drama actually airs.
The soundtrack will also be released for download. As for the behind-the-scenes photos, we are currently sorting, categorizing by episode, and color-grading them to make them look beautiful—though the work isn't finished yet.
Regarding the drama itself, five episodes are ready to air, but several others still need adjustments, voice-overs, and color grading. Good work takes time, even though the team is working furiously—like hamsters on a wheel! I’m eager to show it all off, but I’m held back by the fact that it isn't fully ready yet.
Along with this post, I’m sharing a clear version of the script cover photo—the one people previously tried to zoom in on when it was blurry. It was taken during the fitting session, though it was originally intended for other uses rather than official promotion. I hope this helps relieve the frustration regarding the lack of updates. This photo was taken when we wrapped up P’Kik’s shoot; people had zoomed in on it before, but it wasn’t clear—so here is a sharp, high-quality version for you. This is the work of P’Amm (@amm_anyama), a regular on our production team for every project.” —@paajaew
'In Love Forever' Photo Teaser Starring Lingling Kwong & Orm Kornnaphat. Source: @paajaew
Given the series is a month away from airing its first episode, the fans’ restlessness about the unclear promotional plan is somewhat understandable. What’s not understandable though the fact that some of the fans’ complaints seemed to be crossing the boundaries by dictating (not suggesting) what the Channel and the team should do and critiquing the team using harsh words that were not very nice. P’Jaew who’s pretty active on social media has also been taking a step back on updating the series since there have been a couple of incidents in the past that have caused drama within the fandom.
Nevertheless, the post from the director seemed to be received well by fans who are grateful for the update. Here are some of the reactions that I saw on my X timeline:
@T1psy100413 also brought up a good point about ‘hype fatigue’ and how shorter promo period creates stronger impact given today’s social medias’ algorithms. Since LingOrm previous series have gain popularity through social media virality, taking into consideration on how these algorithms work and how these platforms reward and push contents is definitely a good strategy. And with the copious amount of contents that are uploaded to the online sphere daily these days, I agree that a shorter promo period with a lot of content flooding the timeline might be the best strategy to go. JKRs seem to have a good track record on this department given they’ve managed to promote LingOrm’s two previous series mainly via social media beyond Thailand and South East Asia, resulting in more international fans from all over the world joining the fandom.
