If you have visited enough shops that sells local brands in Seoul, you’ll probably notice this one socks brand that keeps making appearances over and over again in different stores and locations. I Hate Monday (아이헤이트먼데이) is a popular Korean socks brand that was started with the main goal is to beat the Monday Blues.
The founder of the brand, sock designer Hong Jung Mi started this business because she used to hate going back to work on Monday after the weekend. "When you think of going to work on Monday, you often start to get nervous from Sunday evening onwards. So I decided to make something fun, creative and unique to help make people feel a bit more comfortable on their way to work," she said on an interview with The Chosunilbo. This sentiment clearly resonates with a lot of people since after started selling her socks on a vending machine in Sinsa-dong, it became really really popular and the business has only became a bigger and more popular until these days.
The brand has now expanded their socks line as well as working with other brands for collaboration projects. Their latest collaboration project includes working together with Innocean Worldwide to make braille socks for visually impaired (read the article here).
When I visited the store, I ended up talking with the person who was manning the store for a bit and she did told me about the story of her boss quitting her corporate job to start this brand because she really hated Mondays. Now that she owns this successful brand, I don’t think she hates Monday as much as she used to ;)