Mr. Holmes Bakehouse has been on my radar since the time their infamous cruffin started popping up on Instagram a couple of years back. I still remembered the first time I heard about this cruffin hype in San Francisco where people lined up early mornings just to get a taste of the croissant textured muffin. As much as I'm curious on how good it actually is, I never once made the effort to go to Larkin Street at 7 am to join the hype. But then, lo and behold, a couple of years after that, Mr. Holmes Bakehouse opened its Seoul branch. And there it started again, the whole cruffin hype and the stream of people posting cruffin and ootd shot from Mr. Holmes Bakehouse Seoul (미스터홈즈베이크하우스). Since my friends wanted to go, I finally got to try this cruffin that I've been hearing so much about.
Ordered the cruffin (크러핀) and the Ferrero Rocher croissant (페레로 로쉐 크로와상). To be honest, they both were pretty good but the filling on the cruffin was a tad too sweet for me. If it has less fillings, it might be better for me since I don't really like super sweet stuff. But overall the pastries were good, although I still don't know if I would spend a couple of hours lining up for a cruffin early in the morning.
Apart from trying the cruffin, I also got to see their super awesome branding design in store. If you are into dessert, cafes, and ootd, you probably have seen their famous 'I GOT BAKED IN SEOUL' pink neon sign somewhere online. The designer/co-owner of Mr. Holmes Bakehouse, Aron Tzimas, apparently has successfully made this neon sign and the store's carry-out boxes into a must have Instagram shot if you are visiting Mr. Holmes Bakehouse. I have to say this Mendl's Bakery (from Wes Anderson's Grand Budapest Hotel) inspired design for the carry-out boxes is executed beautifully. If you are looking to try some cruffin in Seoul, definitely give this place a visit. If not, you can always come for their other pastries or their neon/marble interior for some great ootd shots ;)