On My Playlist: Grateful by dhruv
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Jisoo for Harper's Bazaar Japan x Dior April 2022 Issue
18 March 2022 — Harper’s Bazaar Japan released an interview article and photos featuring Blackpink’s Jisoo as Dior’s fashion and beauty brand ambassador where she talks about the brand, her personal style as well as an update on what she’s been up to lately.
TL:DR Version:
Titled “Jisoo's Natural Beauty Shines in Dior's New Lipstick”, the Japanese article unfortunately doesn’t provide an English translation. I ended up trying to read the article by translating it through DeepL.com which I think gave a better translation (at least for me, their translations make more sense compared to when I use google translate). I’m not going to translate the full the article, but here are some parts that I found interesting:
(Also, a little bit of disclaimer, translation might not 100% accurate and some parts are rephrased to make the sentence less awkward. Interview excerpt & photos from Harper’s Bazaar Japan website.)
Q: You have been appointed as a Dior Fashion & Beauty Global Ambassador, how do you feel about it frankly?
I have always loved Dior in fashion and beauty respectively, so I think it is even more significant to be able to serve as an ambassador for both at the same time, not just one or the other. I was wearing Dior from head to toe, from fashion to makeup, so I was very enthusiastic going into the shoot.
Photo Courtesy: Kim Hee Jun for Harper’s Bazaar Japan & Dior.
Q: What do you find attractive about the Dior brand?
I think Dior is most attractive because it looks simple and elegant, yet charismatic at the same time. I like it because it fits well with my usual style, which is eye-catching without being flashy in design or style.
Photo Courtesy: Kim Hee Jun for Harper’s Bazaar Japan & Dior.
Q: Which of the four Dior Addict Lipstick couture cases would you like to choose from? What style do you want to match?
Denim case! Actually, I did a shoot for this lipstick last year, and even then I was surprised and amazed that they could make a case out of denim material.
Photo Courtesy: Dior
Photo Courtesy: Dior
Q: What are you into these days?
I have been studying languages lately. There is a YouTube content that I always have playing that teaches grammar and vocabulary for an hour. It’s in both English and Japanese. I used to study Japanese for a while and I felt like I forgot it because I never had a chance to use it, but when I watch the content, I think, “I still remember!” (laughs).
Photo Courtesy: Kim Hee Jun for Harper’s Bazaar Japan & Dior.
Q: How to relieve stress during the pandemic?
I’m stressed and suffocating, but I’m trying not to waste my time by learning and exercising, figuring that I should do whatever I can in this situation. As frustrating as this situation is, if I just slack off, I know that later when I look back on this time, I will regret it very much. It’s a difficult time, but I think if I feel I’ve learned something, it helps me to relieve stress.
Photo Courtesy: Kim Hee Jun for Harper’s Bazaar Japan & Dior.
Q: What do you see as the beauty of human beings?
I have always felt that beauty comes from within. Beauty is different depending on how you look at it, isn’t it? Unlike math, there is no right answer, and it is impossible to say what is right and what is wrong.
I think you have to be content to look at yourself as much as possible and find your inner beauty. If you keep looking at someone else and comparing yourself, you would feel down and tired. You have to admit to yourself that you are fine as long as you are fine. But if you have to ask yourself, ‘Is this okay?’, doubting and constantly comparing yourself to someone else is not good for your life. And of course, it is not good for your health.
Above all, we need to face ourselves and admit that we are so much better, that we have grown so much more than we were before.
Photo Courtesy: Kim Hee Jun for Harper’s Bazaar Japan & Dior.
Photo Courtesy: Kim Hee Jun for Harper’s Bazaar Japan & Dior.
Q: What is your favorite item you wore for this shoot?
White long dress (laughs). I don't usually have a chance to wear it. It's a dress I can only wear for a shoot like this, so it was fresh.
Photo Courtesy: Kim Hee Jun for Harper’s Bazaar Japan & Dior.
Q: What would you like to try or start this year?
I don’t know if I’ll be able to start this year, but something I’ve always wanted to learn is swimming. I want to go to the pool with the members and learn. I want to have fun and compete in swimming, but it’s too bad I can’t do it.
I can’t swim, so when I go on a tour or somewhere for fun, I always say, “Bye!” and watch the members off from the distance and mainly be the photographer for them.
There are so many nice swimming pools, aren’t there? I don’t know where I can learn to swim, but maybe someday I can try?
Photo Courtesy: Kim Hee Jun for Harper’s Bazaar Japan & Dior.
Harper’s Bazaar Japan also released a video on their YouTube channel on the same day.
Read the full Japanese article here.
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Jennie at Jentle Garden Pop-Up Store Seoul
(Updated: April 12, 2022. Scroll down for latest update.)
17 March 2022 — Blackpink’s Jennie was spotted at Haus Dosan (하우스 도산) attending the opening of Jentle Garden Pop-Up Store in Seoul as a part of her latest collaboration with Gentle Monster.
TL:DR version:
GENTLE MONTSER x JENNIE: Jentle Garden Pop-Up Store
The ‘Jentle Garden’ pop-up store recreates a surreal fantasy village scenery that existed only in Jennie’s imagination. The ‘Jentle Garden’ pop-up will be held in five cities around the world including Seoul, Shanghai, LA, Hong Kong, and Singapore.
Gentle Monster released the teaser/digital invitation via their Instagram a day before the soft opening of the Seoul’s pop-up store and two days before its opening for the general public.
The eye-opening diorama display of the mysterious village of ‘Jentle garden’ was first debuted at Haus Dosan in Seoulon March 17, 2022 during its soft opening where Jennie was spotted introducing her collection and the diorama to the press.
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
“Inspired by ‘World’s Loneliest House’ in Iceland, the diorama display has included the Yareta plant from the Andes, not to mention the blossoming flowers and pinkish lake, recreating a beautiful village scenery that existed only in our imagination.”
—@puyioptical Instagram
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie x Gentle Monster: Jentle Garden Pop-Up Store | Photo Courtesy: Gentle Monster
Jennie at Jentle Garden Pop-Up Store Seoul | Photo Courtesy: Gentle Monster
Jennie at Jentle Garden Pop-Up Store Seoul | Photo Courtesy: Gentle Monster
“Wearing a white short sleeve collared tutu dress and having her hair styled in a simple low ponytail with antenna bangs, Jennie looked effortlessly angelic, graceful and sophisticated. She also picked a white hair tie, white shoes and white socks to complete the all-white look.”
—kbizoom.com
Jennie at Jentle Garden Pop-Up Store Seoul | Photo Courtesy: Gentle Monster
“She also put on simple makeup as usual, but this time, instead of her go-to MLBB nude lip color, Jennie wore red lipstick, adding an attractive highlight to her overall look.”
—kbizoom.com
Jennie at Jentle Garden Pop-Up Store Seoul | Photo Courtesy: Gentle Monster
See Jennie’s outfit details here.
Jennie’s Instagram update from the event:
18 March 2022 — Jentle Garden pop-up store in Seoul is open for public.
Source: @JennieDCGallery | @saisaieie | @jenniebpchile
Updates after the Jentle Garden Collection Launch
This was the second time that Gentle Monster’s website crashed after releasing Jennie’s collection. Her first collaboration, Jentle Home, also had the same effect when it was released. I was online when the release of Jentle Garden happened and saw a lot of people tweeting that they couldn’t access the site and some urged others who have finished shopping and browsing to leave the site so others can access it.
A little bit of context for the next tweet, when Gentle Monster released the campaign posters for Jentle Garden ahead of its release, Jennie was attending Chanel’s Fall-Winter 22/23 RTW show in Paris and when the collection was released, she was attending Jacquemus’ spring/summer 2022 show in Hawaii. I believe she did not post anything on her Instagram relating to the campaign on both days (she did on later dates) but Jentle Garden was still a trending topic online even without Jennie promoting her collaboration on the day of the release. I remembered there were so many new Jennie contents online during those couple of days that it kind of sent Blinks on twitter into a frenzy.
It is well-known by now that whatever product Jennie is endorsing or even just seen wearing will probably quickly sold out regardless of the price of the products.
I personally always find the behind the scenes interesting, including this order fulfillment process which I haven’t seen before (or maybe I just don’t browse TikTok enough).
It’s amazing to see that the collection is not only sold-out in Korea but in other locations as well. I mean, to be honest, I would’ve copped a pair too if my face actually fit Gentle Monster’s glasses. But sadly, after many, many times of trying multiple pairs hoping and wishing that I will find a pair that’ll fit me well, Gentle Monster glasses seem to be a tad big for my face.
On April 12, 2022, Gentle Monster announced an exclusive bag and key ring for Lesyeuxdenini 02 on their weibo account.
Jentle Garden Construction Behind the Scenes
Jentle Garden Campaign Materials
I personally think in every amazing campaign, some of the vendors who work behind the scenes creating the work of art are usually under appreciated. Since I managed to find out some of the vendors involved, here’s a shout out to them for their amazing works.
Printed materials by @printaku.
The Gentle Monsters team uses 3D printing for the diorama. The printing was done by Gluck Lab in Hongdae.
Read first part of this series: Jennie x Gentle Monster: Jentle Garden.
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Lisa at Bulgari Rome Flagship Store
(Updated: April 30, 2022. Scroll down for latest updates.)
16 March 2022 — After spending a couple of days in Paris (read more about it here), Blackpink’s Lisa was spotted in Rome visiting Bulgari’s luxurious flagship store getting an exclusive look at some of Bulgari’s exquisite gems.
TL:DR Version:
Fans who were gathering in front of the Bulgari’s boutique to catch a glimpse of Lisa sang ‘Lalisa’ to her when she appeared to say hi to the crowd. She even said ‘Thank you for coming’ to the loud cheering fans through the glass door.
19 March 2022 — Bulgari posted images from Lisa’s visit on their Instagram account @bulgari.
21 Mar 2022 — Bulgari released a video of Lisa’s visit to Rome on their Youtube channel.
30 April 2022 — Lisa uploaded her Europe vlog to her LiLi Film Youtube channel.
Read first part of this series: Blackpink Lisa at Incheon Airport & Paris Sightings.
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Photo: Vogue Korea/장덕화
Jisoo on Vogue Korea April 2022 Issue
14 Mar 2022 - Vogue Korea published its April 2022 issue featuring Blackpink’s Jisoo who grazed three different covers of the magazine as well as 12 pages of content, including pictorials and interviews. I personally enjoyed reading Blackpink’s interview that consist of more than a one-liner answers and this interview is exactly that. Jisoo spoke candidly during the interview sharing her thoughts which gave a glimpse of who she is behind the scenes and the article was written beautifully describing her. Read the full article here (scroll down for the English translation):
TL:DR Version:
(Photos and excerpt from Vogue Korea)
Three different covers:
Photo: Vogue Korea/장덕화
Photo: Vogue Korea/장덕화
Photo: Vogue Korea/장덕화
21 March 2022 - Three short clips were uploaded to Vogue Korea’s instagram page.
25 March 2022 - Vogue Korea released ‘What’s in JISOO’s bag?’ video as a follow up to the article and the short clips.
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Jennie x Gentle Monster: Jentle Garden
(Last Update: May 18, 2022. Scroll down for updates.)
‘Jentle Garden’ is a collection inspired by a fantasy world created by Gentle Monster and Blackpink’s Jennie for their most recent collaboration. The new collection has been released on March 10, 2022 and because of the high interest from fans and general public, most products were immediately sold out right after the release and even led to Gentle Monster’s site being down for a while because of heavy traffic. This marks the singer’s second collaboration with Gentle Monster, following her first successful collection ‘Jentle Home’ which was released in April 21, 2020.
TL:DR version:
Jennie first teased about her latest collaboration with Gentle Monster on her Instagram post back in December 2021, where she posted a picture of her with the cone-shaped flower bag with lilac colored straps.
Then the sightings of this PR package first started to circulate amongst Jennie’s celebrity friends around early February and later on her own Instagram where she posted pictures and videos of her unboxing the package.
JENTLE GARDEN GAME
Ahead of the collection release, Gentle Monster announced that they are releasing Jentle Garden game that will be available to public starting February 22. The game itself will let you grow your own flower garden with Jennie on the mobile game and consists of characters that are part of Jennie’s life.
“For one month, top 10 players will be selected each week, and they will receive a prize of a flower bag containing five Jentle Garden eyewear models.”
—Gentle Monster
FRUITS OF PARADISE
The flower bag package, also known as the ‘FRUITS OF PARADISE,’ contains a set of Jentle Garden products selected by Jennie and will be sold in packages with Jennie’s signature at the five select cities where the Jentle Garden pop-up will be held. These cities include Seoul, Shanghai, LA, Hong Kong, and Singapore. It is rumored that the package is priced at $3,253.
Photo Courtesy of Gentle Monster
Photo Courtesy of Gentle Monster
RETAIL PACKAGING
The retail packaging comes in a lilac box with flowers and Gentle Monster ribbon tied around it. It also includes a small sling bag for the glasses. I personally love the packaging and think they’re well executed.
Photo Courtesy of Gentle Monster
Photo Courtesy of Gentle Monster
THE COLLECTION
“The line comes with three optical glasses, three sunglasses and one special frame embellished with crystal details. Available in a variety of colorways, including white marble and classic black, the offerings are encased in “Jentle Garden” packaging.”
—hypebae.com
THE CAMPAIGN
“Lensed by Paris-based photographer Hugo Comte, the collab’s campaign is set in a surreal fantasy garden featuring the K-pop star in the brand’s signature reflective metal designs.”
—hypebae.com
Jentle Garden campaign is probably one of the more exciting campaign I’ve seen this year so far. Breaking away from the usual plain background setup that Blackpink members usually have for their photoshoots, this campaign feels more vibrant, surreal and alive at the same time. Gentle Monster art director shared on Instagram story that Kill Bill and Suntory Whisky were some of their inspiration concept for Jentle Garden campaign photos (source). I think the concept was well executed and the final images are amazing.
Photo Courtesy of Hugo Comte for Gentle Monster
Photo Courtesy of Hugo Comte for Gentle Monster
Photo Courtesy of Hugo Comte for Gentle Monster
Photo Courtesy of Hugo Comte for Gentle Monster
Behind the Scenes Photos & Videos
I honestly thought at first all the flowers were added in post production but apparently they did use real flowers props and built the set for the shoot.
Source: @official_jensoo Twitter | @jennierubyjane Instagram Story | Art Director @jeon.minkyu Instagram
UPDATES:
18 May 2022 — Gentle Monster announced that the Jentle Garden Game will terminate on May 30, 2022.
9 Jan 2023 — Found on Twitter:
Read the second part of this series: Jennie at the Jentle Garden Seoul Pop-Up Store.
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