Gentle Monster (젠틀몬스터) has become one of my favorite store to visit in Seoul. Apart from the cool sunglasses they have on display, their stores are one of the most artistic, well-designed spaces I've ever been to, especially for a retail store. Every locations has their own distinct design. How cool is that? They have a couple of locations in South Korea—as well as overseas—and this particular one that I visited was the one in Garosu-gil (가로수길), Sinsa (신사) area.

This was my first visit to this location and I was super impressed with the space. It has 4 floors with 4 different vibes. My intended 5-minutes quick stop at this place turned into an-hour long visit cos I lost track of time looking through every floor of this building. Everything is so fascinating and some of them are weirdly intriguing. A good example of this is this white and red themed interior that they have going on on the first floor. The stark blood red objects that are displayed around the room really pop out against the white walls and furniture.

Since there are a bunch of shots from the other floors, I'm breaking this post into two parts. So stay tuned for the next part! :)

ps: see my post on one of Gentle Monster's Quantum Projects at their Hongdae location here.