SATUR (세터) is a Korean fashion brand that’s focuses on contemporary gender-neutral everyday wear that was founded in 2020 by designer Son Ho Chul. The name SATUR itself was inspired by what I imagined is a lot of people’s favorite day of the week, Saturday, when you usually have a relaxing and peaceful time to unwind from a busy week. And that’s where their slogan “gift yourself a Saturday” was inspired from. The slogan is also reflected in a lot of SATUR’s pieces that feature simple clean silhouettes with modern designs made with premium materials resulting in luxurious yet comfortable everyday basics.

SATUR Hannam (더 세터 한남) is located on the second floor of the 6-floor Hannam Hwawon (한남화원) building in Hannam-dong (한남동) neighborhood. Fun fact: the building name was actually chosen by the building owner because the interior columns resemble flower petals when viewed from the street.

I visited this location when I was doing some shopping in the area and the store is really nice. The building structure and the interior are really interesting and the store is actually pretty spacious with products displayed neatly on the racks, making it comfortable for patrons to browse around the space.